Director, Product Innovation at LocalResponse (New York, NY)

We are looking for a skilled individual to work with our sales and technical teams, to create a vision and evolution for brand products. This person will own the roadmap and integrate with the project management process of the technical/operations team to deliver on new products. They will manage the process to close new distribution channels through research, contact, execution of business development relationships, testing, drive production & QA and launch new products/new distribution channels. They will manage third party product and distribution relationships including revenue shares.

- Product Research - own and drive product research strategy including customer, market and competitive research for market opportunity, customer needs identification, concept value testing and pricing/licensing.

- Business Development - reach out to key decision markers at publishers across new products and negotiate revenue share deals to onboard to our adnetwork.

- Value Proposition and Value Development - lead partnership with product development on product definition, core value proposition.

- Competitive Strategy - responsible for analyzing our position (SWOT) relative to key competitors through combination of competitive research and product teardowns. Influence competitive product strategy and develop competitive materials for partners and the field, and define/manage competitive escalation process.

- Industry Thought Leadership - build deep relationships with industry influentials to help shape product strategy and build positive perceptions of LocalResponse products.

- Drive production & QA - work with VP operations and technical team to spec and manage buildout (including quality assurance) of new products.

Careers 2.0 Jobs 29 Aug, 2011

--
Source: http://careers.joelonsoftware.com/jobs/13356/director-product-innovation-localresponse
~
Manage subscription | Powered by rssforward.com